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OUR MISSION, VISION, AND VALUES
OUR MISSION
A mission statement is a concise explanation of the organization's reason for existence.
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Key market: the target audience.
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Contribution: the product or service.
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Distinction: what makes the product unique or why the audience should buy it over another.
OUR VISION
A vision statement is a business document that states the current and future objectives of an organization.
A company's vision must align with its mission, strategic planning, culture, and core values.
OUR VALUES
A Value Statement is a message which conveys the values and priorities of the company, organization or team it represents.
This lets your customers and staff know what's important to your business and the kind of culture it has.
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